Victoria Tourism Industry Council is Victoria’s peak tourism industry body and is the leading advocate for Victoria’s tourism and events industry. We represent over 1,000 businesses, providing opportunities for members to connect and keep informed on the latest research, policy development and impacts that shape the Victorian visitor economy.
As we reach the end of 2025, I’ve found myself reflecting on what a whirlwind these past four months have been – energising, humbling, and genuinely inspiring.