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VTIC is supporting Victoria's tourism, events and hospitality businesses to thrive. Learn how we can support you.

“The access to industry insights, professional development, and expert guidance has been incredibly valuable to us. VTIC provides a strong sense of community within the tourism industry, and their ongoing support has helped us elevate our business to new heights”

Beachcomber Holiday Units

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Latest News

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From the CEO

04 June 2026

Over the past fortnight there has been a strong focus on both advocacy and maintaining momentum across our industry, reinforcing just how critical alignment between government and industry is at this point in time.

From the CEO

21 May 2026

Over the past fortnight, there have been two important signals for our industry, one from the data, and one from our direct engagement with Government, and together they reinforce a consistent message: the visitor economy remains resilient, but short-term demand is softening and requires a more immediate and coordinated response.

Federal Budget 2026

13 May 2026

VTIC notes a mix of positive investment in industry capability alongside decisions that will increase the cost of travel.

Coming Events

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Melbourne Experience Summit

11 June 2026

This is your seat at the table. Don't miss it.

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2026 Victorian Tourism Conference & Top Tourism Town Awards Ceremony

11 August 2026

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40th Victorian Tourism Awards Gala Ceremony

26 November 2026

SAVE THE DATE | Register your interest to be the first to know when tickets go on sale.

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Resources

We offer business support, tools and resources to guide members with planning and decision making.