Victoria Tourism Industry Council is Victoria’s peak tourism industry body and is the leading advocate for Victoria’s tourism and events industry. We represent over 1,000 businesses, providing opportunities for members to connect and keep informed on the latest research, policy development and impacts that shape the Victorian visitor economy.
“The access to industry insights, professional development, and expert guidance has been incredibly valuable to us. VTIC provides a strong sense of community within the tourism industry, and their ongoing support has helped us elevate our business to new heights”
Beachcomber Holiday Units
“The access to industry insights, professional development, and expert guidance has been incredibly valuable to us. VTIC provides a strong sense of community within the tourism industry, and their ongoing support has helped us elevate our business to new heights”
Beachcomber Holiday Units
“The access to industry insights, professional development, and expert guidance has been incredibly valuable to us. VTIC provides a strong sense of community within the tourism industry, and their ongoing support has helped us elevate our business to new heights”
Beachcomber Holiday Units
“The access to industry insights, professional development, and expert guidance has been incredibly valuable to us. VTIC provides a strong sense of community within the tourism industry, and their ongoing support has helped us elevate our business to new heights”
Over the past fortnight there has been a strong focus on both advocacy and maintaining momentum across our industry, reinforcing just how critical alignment between government and industry is at this point in time.
Over the past fortnight, there have been two important signals for our industry, one from the data, and one from our direct engagement with Government, and together they reinforce a consistent message: the visitor economy remains resilient, but short-term demand is softening and requires a more immediate and coordinated response.